Ok, so i think we've come to the stage where we've gotta accept that this music artist which we based our work on is just not going to reply to any of our emails and messages.
We've tried to contact him by emailing him (both of us), we also left him a message on his www.unsigned.com page, and along with that we even found his myspace page and left a message on there, but no reply what so ever.
We thought long and hard about changing the song to something similar but we're going to stick with just getting the song off the internet and using it for the project, and remove it at the end after its been examined.
Wednesday 29 September 2010
Song Lyrics - Solo 'ver Now
Solo 'ver Now
CHORUS
Girl you know you’re so cool
You know what im all about
But the world is so cruel
I think its solo’ver now
Don’t let me unrush
i felt so alone
I know ur so fine but
its comin to an end now ow oww
Girl you know you’re so cool
You know what im all about
But the world is so cruel
I think its solo’ver now
Don’t let me unrush
i felt so alone
I know ur so fine but
its comin to an end now ow oww
VERSE 1
When she amnesty she cries
I said please don’t do that to me girl
So I tried to dry her eyes
She said ur in my mind forever
In this moments voice don’t knw how to act
I did my best but that was hard to meee
But its over, thats our fateee
But I sweeeeeeeeearrr she can count on me
on your bestfriends coz we were meant to be
But after all
Why should I care about what shes thinking
Coz when girls with youuu they just don’t cre about what ur feelin.
CHORUS
Girl you know you’re so cool
You know what im all about
But the world is so cruel
I think its solo’ver now
Don’t let me unrush
i felt so alone
I know ur so fine but
its comin to an end now ow oww
Girl you know you’re so cool
You know what im all about
But the world is so cruel
I think its solo’ver now
Don’t let me unrush
i felt so alone
I know ur so fine but
its comin to an end now ow oww
VERSE 2
Then she came into my arrrrmms
No girl has ever held me that str-ong
Said she loved to love my charms
I said well il stop you doing wrong
In this moment girls dont know how to act
She said for the last time please make love to me
So in memory of our past
I sweaaaaaaaaaar sshe made love to me
It was the best time
And it was meant to be
well afterall
I think I know what shes feelin
Its hard to leave a girl
That’s for sure what im thinking
CHORUS
Girl you know you’re so cool
You know what im all about
But the world is so cruel
I think its solo’ver now
Don’t let me unrush
i felt so alone
I know ur so fine but
its comin to an end now ow oww
Pre-Production: Treatment
Treatment
Artist & Audience
The Artist is named ‘Solo’. He is a young RnB/Soul artist who aims to convey passion and emotion into his music. This is definitely a challenge to the stereotype that all young males are insensitive. He has a target audience of males and females aged 15-25 years old, simply because his music is based on emotion, therefore targeting many females, whilst also aiming at the teenage/young adult age group because they are primarily the ones at the stage where they look for love in their lives, in terms of ideology. Solo’s music also seems to acquire the taste of some middle-classed audiences, with his powerful sense of style which seems somewhat simple yet sophisticated. This sophistication is represented through his clothes which we will definitely be portraying when playing solo in the music video through mise-en-scene.
The target audience are still primarily working-class young adults, mainly based in the UK. This video will be targeting the audience who are slightly more into their relationships and fashion. We will aim to appeal to them by using A LOT of mise-en-scene such as clothing, lighting, a slight sense of performance and setting. Clothing will primarily be with a level of sophistication, no tracksuits etc , which are stereotyped for the less sophisticated young audiences, and aim to film in settings which are tourist attractions e.g. London eye and the Millennium Bridge.
Along with this, the aspect of a conceptual channel in our music video should appeal to the young audience through their other media consumption using conceptual imagery through green-screen editing and a projector as we have discovered through our research that music videos of a similar genre have done this successfully and it has strongly appealed to our audiences, such as Drake – Over.
Our Vision
• Mise-en-scene in both the music video and the ancillary products will have the artist in a number of sophisticated outfits and dark lighting with Gels to create a dark-coloured effect of lighting during the video. Along with this we want to create/film in a setting which conveys another sense of sophistication which will represent our artist well in that way. This will give mise-en-scene a powerful role in our music video to represent the brand. In this mise-en-scene we will be conveying our house colours to be dark colours such as Grey, Purple and black to create a sense of mystery in his character and branding. These colours will be included in ALL our products to emphasise the sense of synergy throughout.
• The editing style/cinematography is going to be a HUGE part of our music video as we are going to attempt to create a number of shots in a kind of pencil/paint effect whilst the artist is performing in the channel where he’s sitting on the bed, along with this we want to make parts of the video in a picture-in-picture style, to appeal to the young target audience who enjoy the visual effects in a music video. In these P.I.P shots we can put of the music video channels we are going to use, one of the female alone and another with the male alone, which won’t be a performance style. We are also considering using these effects for the ancillary products with the house colours to again convey the synergy between the products. The cinematography will be an unexpected and uncommon aspect of our filming as we are choosing to do a number of long shots which are quite lengthy between cuts depending on how it will flow with the song. We will try to use a projector to play conceptual images over the artist during the performance channel of the video, where he is again sitting on the bed singing.
• The Magazine Advert and DVD Digipak will be strongly synergised through the house colours, the main images, the mise-en-scene and the artist itself. This will be synergised with the music video also with house colours but also with still shots from the music video at the back of the DVD Digipak as a preview to appeal the audiences, and maybe some images during the video as the main images to synergise through the actions of the artist.
• We are going to have a number of genre conventions such as a ‘cut to the beat’ style video which will flow with the song to create a sense of flow instead of going with the idea of making it not flow and making the audience feel confused. Another genre convention which we will be using for the RnB/Soul music video is to include a channel in the music video which primarily focuses on the narrative of the song, and the break-up which we can also tell from the song title ‘Solo ‘ver Now’.
Technology Use
We will be using a wide variety of technology for this project including the music video and both ancillary products. For the music video we will be using the camera equipment provided by the school, along with its green screen filming area. This is all during the actual filming stage, once editing begins we will be using a Final Cut Pro. This is an advanced editing software that will allow us to use picture-in-picture, slow motions, visual effects etc. This is useful as we are aiming to create a music video that uses new technology heavily in order to create the style which we know will appeal to our target audience.
For the Magazine Advert and DVD Digipak production we will be using Photoshop CS5 as I am very familiar with the software. It is also because it allows us to create a product which is as close to perfect as possible, with tools such as the magnetic lasso etc. We will definitely exploit this technology until we are more than satisfied with our products as it is a perfect tool to create the Digipak and Advert.
Logistics
We will be filming in a number of locations such as central London, possibly on the Millennium Bridge, London Eye and on some popular roads such as embankment. To film in some of these tourist attractions we will need permission by the local authority therefore we will go ahead and get the permission by the time production begins. The whole aim of that is to create a level of sophistication in the music video which represents the artist’s style. We will be filming primarily in the evenings and afternoons when it gets darker in terms of natural lighting. This will help set the mood of the video as mise-en-scene is very important. Other locations we will be filming in is my house, in the bedroom as we need a bed to film the performance channel where he is singing on the bed with ambient lighting of the house colours.
The artist in the video will be me (Shani) as we cannot get the actual artist to come perform in the music video after several attempts of asking him. We will be having a female in the music video which will represent the lost love in the narrative of the lyrics.
In order for our production to be successful and also help us on the ancillary products we will be planning with a production schedule of what days we can film the which shots etc. Along with this we will be taking recce images during production to give us an idea of the artist style which will be used in his clothing during the creation of the ancillary products and primarily the main image of the artist.
Artist & Audience
The Artist is named ‘Solo’. He is a young RnB/Soul artist who aims to convey passion and emotion into his music. This is definitely a challenge to the stereotype that all young males are insensitive. He has a target audience of males and females aged 15-25 years old, simply because his music is based on emotion, therefore targeting many females, whilst also aiming at the teenage/young adult age group because they are primarily the ones at the stage where they look for love in their lives, in terms of ideology. Solo’s music also seems to acquire the taste of some middle-classed audiences, with his powerful sense of style which seems somewhat simple yet sophisticated. This sophistication is represented through his clothes which we will definitely be portraying when playing solo in the music video through mise-en-scene.
The target audience are still primarily working-class young adults, mainly based in the UK. This video will be targeting the audience who are slightly more into their relationships and fashion. We will aim to appeal to them by using A LOT of mise-en-scene such as clothing, lighting, a slight sense of performance and setting. Clothing will primarily be with a level of sophistication, no tracksuits etc , which are stereotyped for the less sophisticated young audiences, and aim to film in settings which are tourist attractions e.g. London eye and the Millennium Bridge.
Along with this, the aspect of a conceptual channel in our music video should appeal to the young audience through their other media consumption using conceptual imagery through green-screen editing and a projector as we have discovered through our research that music videos of a similar genre have done this successfully and it has strongly appealed to our audiences, such as Drake – Over.
Our Vision
• Mise-en-scene in both the music video and the ancillary products will have the artist in a number of sophisticated outfits and dark lighting with Gels to create a dark-coloured effect of lighting during the video. Along with this we want to create/film in a setting which conveys another sense of sophistication which will represent our artist well in that way. This will give mise-en-scene a powerful role in our music video to represent the brand. In this mise-en-scene we will be conveying our house colours to be dark colours such as Grey, Purple and black to create a sense of mystery in his character and branding. These colours will be included in ALL our products to emphasise the sense of synergy throughout.
• The editing style/cinematography is going to be a HUGE part of our music video as we are going to attempt to create a number of shots in a kind of pencil/paint effect whilst the artist is performing in the channel where he’s sitting on the bed, along with this we want to make parts of the video in a picture-in-picture style, to appeal to the young target audience who enjoy the visual effects in a music video. In these P.I.P shots we can put of the music video channels we are going to use, one of the female alone and another with the male alone, which won’t be a performance style. We are also considering using these effects for the ancillary products with the house colours to again convey the synergy between the products. The cinematography will be an unexpected and uncommon aspect of our filming as we are choosing to do a number of long shots which are quite lengthy between cuts depending on how it will flow with the song. We will try to use a projector to play conceptual images over the artist during the performance channel of the video, where he is again sitting on the bed singing.
• The Magazine Advert and DVD Digipak will be strongly synergised through the house colours, the main images, the mise-en-scene and the artist itself. This will be synergised with the music video also with house colours but also with still shots from the music video at the back of the DVD Digipak as a preview to appeal the audiences, and maybe some images during the video as the main images to synergise through the actions of the artist.
• We are going to have a number of genre conventions such as a ‘cut to the beat’ style video which will flow with the song to create a sense of flow instead of going with the idea of making it not flow and making the audience feel confused. Another genre convention which we will be using for the RnB/Soul music video is to include a channel in the music video which primarily focuses on the narrative of the song, and the break-up which we can also tell from the song title ‘Solo ‘ver Now’.
Technology Use
We will be using a wide variety of technology for this project including the music video and both ancillary products. For the music video we will be using the camera equipment provided by the school, along with its green screen filming area. This is all during the actual filming stage, once editing begins we will be using a Final Cut Pro. This is an advanced editing software that will allow us to use picture-in-picture, slow motions, visual effects etc. This is useful as we are aiming to create a music video that uses new technology heavily in order to create the style which we know will appeal to our target audience.
For the Magazine Advert and DVD Digipak production we will be using Photoshop CS5 as I am very familiar with the software. It is also because it allows us to create a product which is as close to perfect as possible, with tools such as the magnetic lasso etc. We will definitely exploit this technology until we are more than satisfied with our products as it is a perfect tool to create the Digipak and Advert.
Logistics
We will be filming in a number of locations such as central London, possibly on the Millennium Bridge, London Eye and on some popular roads such as embankment. To film in some of these tourist attractions we will need permission by the local authority therefore we will go ahead and get the permission by the time production begins. The whole aim of that is to create a level of sophistication in the music video which represents the artist’s style. We will be filming primarily in the evenings and afternoons when it gets darker in terms of natural lighting. This will help set the mood of the video as mise-en-scene is very important. Other locations we will be filming in is my house, in the bedroom as we need a bed to film the performance channel where he is singing on the bed with ambient lighting of the house colours.
The artist in the video will be me (Shani) as we cannot get the actual artist to come perform in the music video after several attempts of asking him. We will be having a female in the music video which will represent the lost love in the narrative of the lyrics.
In order for our production to be successful and also help us on the ancillary products we will be planning with a production schedule of what days we can film the which shots etc. Along with this we will be taking recce images during production to give us an idea of the artist style which will be used in his clothing during the creation of the ancillary products and primarily the main image of the artist.
Sunday 26 September 2010
3 Magazine Advert Analysis'
Magazine Advert Analysis
The upload is continuously coming out differently from the actual document with problems like stuff coming off the page etc/, can't do anything about it.
The upload is continuously coming out differently from the actual document with problems like stuff coming off the page etc/, can't do anything about it.
Sunday 19 September 2010
3 Music Videos Analysed
The introduction for 'Taio Cruz - I Just Wanna Know' is very influential for our music video. It sets the scene for the rest of the video and also it shows the two main characters that will be involved in the video. We think an introduction similar to this will work very will with our video and appeal to our target audience because it is from an R&B genre and setting the scene is very important for the introduction.
It is apparent to the audience that the music video is in a narrative form, as a story is being told through the lyrics and actions. This is what we intend to do with our video, and this is usually the main part of slow R&B music videos. We believe that this will be appealing to our target audience because narrative's are used in R&B videos and that is our main genre.
In the music video you can see that there are some performance aspects where the artist is singing along with the song without any part of the narrative being shown. A similar aspect to this will be used in our music video. We think that this will be appealing to our target audience because although using a narrative is the main aspect of R&B videos there are also performance aspects which make the video much more appealing to the audience.
In the music video for 'Drake - Over' there are many visual effects that are used throughout. One of the effects that we particularly like is when he is standing and you can see people going passed him very fast, which gives the audience an idea that the main is alone. This will be appealing to the audience because in our song the man is singing about his relationship being over, so a similar style to this will emphasise this for the audience to see, so the effects tell a story, along with the narrative.
In the music video for 'Enrique Iglesias Ft Ciara - Takin' Back My Love' we can see that he and his partner are fighting and that they are having some problems in their relationship. The main part of this video that we find influential is when the couple are arguing and the man's partner walks away from him. We would like to use the aspect of an argument in our music video because the man is singing about his relationship being over, so this will emphasise the situation for the man.
Also we can see the man throwing around objects which shows his frustration toward the changing of his relationship. We will find this very useful in our music video because it brings forward our two aspects of visual effects and also having a narrative. This will emphasise both aspects for the audience which we think will be effective because they get a feeling of how the man is currently feeling.
It is apparent to the audience that the music video is in a narrative form, as a story is being told through the lyrics and actions. This is what we intend to do with our video, and this is usually the main part of slow R&B music videos. We believe that this will be appealing to our target audience because narrative's are used in R&B videos and that is our main genre.
In the music video you can see that there are some performance aspects where the artist is singing along with the song without any part of the narrative being shown. A similar aspect to this will be used in our music video. We think that this will be appealing to our target audience because although using a narrative is the main aspect of R&B videos there are also performance aspects which make the video much more appealing to the audience.
In the music video for 'Drake - Over' there are many visual effects that are used throughout. One of the effects that we particularly like is when he is standing and you can see people going passed him very fast, which gives the audience an idea that the main is alone. This will be appealing to the audience because in our song the man is singing about his relationship being over, so a similar style to this will emphasise this for the audience to see, so the effects tell a story, along with the narrative.
In the music video for 'Enrique Iglesias Ft Ciara - Takin' Back My Love' we can see that he and his partner are fighting and that they are having some problems in their relationship. The main part of this video that we find influential is when the couple are arguing and the man's partner walks away from him. We would like to use the aspect of an argument in our music video because the man is singing about his relationship being over, so this will emphasise the situation for the man.
Also we can see the man throwing around objects which shows his frustration toward the changing of his relationship. We will find this very useful in our music video because it brings forward our two aspects of visual effects and also having a narrative. This will emphasise both aspects for the audience which we think will be effective because they get a feeling of how the man is currently feeling.
Sunday 12 September 2010
Pitch Feedback
Strengths
- Audience profile was clearly decided and explained for the music video.
- Interesting idea of how it will challenge typical stereotypes of males which is also appealing to a female audience.
- Nicely compared to different existing mainstream artists of a similar style & genre.
- Black and white element in both the video and ancillary products will make it easily recognised as the same artist whilst connoting narrative of the song well.
Weaknesses
- The description of the video is too vague therefore needs to elaborate what is going to happen during the video and what it will represent.
- Not enough ideas for the dvd cover and magazine advert.
- Should've played a music video from an existing artist e.g. Enrique Iglesias to connote what the video will be similar to.
Improvements
- Develop a clearer idea of what the music video will have running through it and how it will represent the song in terms of narrative.
- Elaborate on how my work music video will be non-linear.
- Discuss other ways i can integrate my ancillary products more.
- Have a more detailed explanation of what the ancillary products will look like and what elements will make all the products look similar and related.
Wednesday 8 September 2010
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