Gallows target audience focuses on a niche group of people which are mainly based within the UK. They focus on an age group of 16-25. I believe this because their actions and lifestyle are similar to those who live active and partying background. The members of the band also are based around this age so it is ideal for them to target those who relate to the same age group and style.
The gender which the Gallows target would ideally be more towards males for a number of reasons, one being because there are all male members in the group therefore males would find it easier to relate to their music and characteristics. Another reason being because stereotypically the hardcore, rough and aggressive characteristics which are associated with Gallows is also more likely to be associated to males.
The ethnicity that Gallows target would simply be white/caucasian because all the members are white, but also because stereotypically the people that are associated with the genre of 'Hardcore Punk/ Punk Rock' are usually white males.
The hobbies and interests of a person who follows Gallows and the hardcore genres would be typically partying and drinking, along with other wild activities. It's unfair to say that this target audience cause chaos and violence while following their favourite bands of the genre therefore can only be called a negative stereotype.
Current media comsumptions for this audience would be programmes and music on channels such as Kerrang because its a channel dedicated to rock bands etc. The social class for a audience of Gallows would typically be working class people of the UK because punk rock is not highly associated with middle class people and cultures whereas it is associated with working class people.
Uses & Gratifications
This theory of media audiences can be related to Gallows fans.
Gallows fans want to achieve a sense of personal identity from their favourite band. This means gaining personal values, feeling similar to people of the media (in these terms; Gallows members) and gaining an insight into themselves. Gallows fans feel as if their personal interests in the band is valued thanks to the actions the bands do, such as having many concerts in local places, getting close to fans when they do have concerts, and selling merchandise etc. Fans also want to find a model for themselves to follow and behave like etc, even though Gallows are not the best people to do this with, considering the controversial actions they do, they have some positive effects on people such as good dress sense etc.
Information and surveillance relates to satisfying interests in the band, following them across their tours and gaining a sense of security through knowledge. This means that people will theoretically feel better and more pleased with themselves because they know a lot about the band, therefore showing off their interests in the band, making them feel closer to Gallows and what they're up to.
Entertainment focuses on escapism and relaxation from the consumption of Gallows music, it can also mean filling time and having an emotional release. This is a big part of Gallows fans reactions to their music because it focuses on escapism from problems along with interests such as partying and drinking, whilst allowing the fans to enjoy the music and lyrics, videos etc. Gallows lyrics focus on things such as emotion therefore diversion from real life problems is a big aspect of their uses & gratifications by the audience.
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